Natalie Groce

Natalie Groce is an VMA and Art Director’s Guild Award nominated Production Designer based in Los Angeles and Portland, Oregon. Her versatility has allowed her to work across mediums, from commercials and music videos, to television and feature films. Natalie thrives on the creative challenges each type of project presents, and approaches them with enthusiasm and curiosity. The opportunity to collaborate and solve problems with a group of creative individuals is something she will never tire of doing. Natalie deeply enjoys working with a team to bring the writer’s words and director’s vision to life.

Prior to her design work on the SXSW jury award winning Wishful Thinking, Natalie brought her talents to a range of narrative and commercial projects. Recent narrative projects include season one of The Vince Staples Show for Netflix, two seasons of South Side for HBO Max and the Soul Train inspired Sherman’s Showcase for IFC. She is a three-time Art Director’s Guild Award nominee for Outstanding Production Design, including for her work on an M&M’s commercial, featured during Superbowl LVII.

When she’s not working, Natalie can be found tending to her numerous house plants, taking photos of random “references” she’ll never look at again and trying to convince her dogs it isn’t time for dinner yet.

Natalie is a member of the Art Directors Guild and is represented by Gersh.