Gideon Ponté began his career in the vibrant art scene of 1980s New York City, influenced by the punk era and the emerging no wave cinema. He first worked as a researcher on Mary Harron’s I Shot Andy Warhol, recreating the artwork for the film under designer Therese DePrez. This experience led to designing Vincent Gallo’s Buffalo 66 and Harron’s American Psycho.
Gideon’s work blends high and low culture, drawing inspiration from fashion, independent film, and photography. He has designed exhibitions for institutions like the Metropolitan Museum and MOMA, and collaborated with artists such as Paul McCarthy. His contributions extend to fashion, designing sets for campaigns with Prada, Gucci, Saint Laurent, Chanel, and more. He has also worked on launch spaces for Apple products. Gideon’s design approach focuses on the contrast between staged imagery and spontaneous moments, drawing inspiration from the raw beauty found in the works of artists like Nan Goldin and Peter Hujar. Their tender photographs remain a key influence in his creative process.
