The "Wide Shot" of a designer’s career is often the most important one. While your agent is in the room pitching your talent, the professional ecosystem you build around your work—your digital presence, your press strategy, and your accolades—is what transforms a "working designer" into a "sought-after brand."
Join agents WME (Mira Yong) and Britt Andress (The Magnet Agency) for a deep dive into the mechanics of high-level visibility. This session is designed for designers who are ready to move beyond the craft and master the business of their own identity.
Topics of discussion may include the following:
The Narrative Portfolio: How to curate your work so it tells a story that aligns with the jobs you want, not just the jobs you’ve done.
The Agent-Designer Synergy: Discover how to provide your reps with the "marketing ammunition" they need to push you into higher-budget tiers and new genres.
Visual Continuity: Creating a cohesive professional brand across social media, personal websites, and industry databases.
The "Soft Pitch": Mastering the art of self-promotion without the "hard sell"—maintaining your reputation as a creative while thinking like a business.
The Award Strategy: Navigating the submission process for the awards. We’ll discuss how to coordinate with your agent and publicists to ensure your work is seen by the right voting bodies at the right time.
The Power of the EPK: Why the Electronic Press Kit is no longer "optional." Learn how to document your process—from concept art to final builds—to create compelling press releases and BTS content that highlights the design as a character of its own.
Curating the Digital Storefront: Practical strategies for managing websites and social media. We’ll cover how to maintain an "active" presence that feels professional rather than promotional, and how to use these platforms to catch the eyes of directors and showrunners.
